Running financial ads in India feels confusing at first. You see disapprovals and sudden account restrictions. Also, sometimes approval takes so long. Google ads financial services verification India exists to protect users and create trust across finance-related advertising.
This guide explains everything in simple terms. You learn how G2 verification google ads works, understand Google Ads financial services policy, and discover how to run financial ads on Google Ads safely without risking suspension. Ready to fix confusion and gain clarity? Let’s start.
Google Ads Financial Services Verification (FSV) is a compulsory process for advertisers specializing in financial products/services (loans, insurance, investments, or others). It ensures trust and transparency. Google and the like need proof that you are, in fact, a genuine licensed, regulated business.
For the google ads financial services India, verification involves identity checks, license validation, and business detail review. Google uses third-party partners such as G2 Risk Solutions to confirm your authorization. Approval allows you to run financial ads on Google Ads and Google app placements without repeated policy blocks.
Consumer Protection: Inhibits bad actors and helps people see ads from legitimate advertisers.
Regulatory Compliance: Aids platforms such as Google to comply with legal requirements for advertising financial products.
Trust & Safety: Engenders trust by blocking unauthorized or scam financial service providers.
Who Needs Financial Services Verification in India
Almost every entity involved in financial advertising requires verification in India. Google aligns verification rules with national KYC and financial compliance frameworks.
1. Individuals and Users
2. Merchants and Sellers
3. Financial Services Verification for Advertisers and Providers
G2 verification in Google Ads is the third-party compliance process managed by G2 Risk Solutions (the process owner). It verifies advertisers who are providing or targeting the offering of financial services in regulated markets like India, Germany. G2 verification ensures that the ads are legitimate. It also ensures that these ads adhere to global regulatory laws and they have good business ethics. This helps users not be victims of fraud by verifying authorization from financial bodies.
G2 issues a unique code to avoid any fraudulent entities, and these codes come back with approved ads on these sensitive offerings.
Financial services advertisers in India must go through mandatory checks with Google. G2RS third party verification and Google Ads Financial Services Verification India are part of this process. Take the following steps in Detail mode and prevent delay or refusal.
Step 1: Set Up a Google Account
The first step is to open a Google account if you don’t already have one.
Step 2: Review the Google Ads Financial Services Policy
Make sure to read google ads financial services policy before you start your application.
This policy explains:
Step 3: Uploading the G2RS Financial Services Confirmation Letter
Google in India uses G2 Risk Solutions (G2RS) as a third-party verifier.
Step 4. Open a new G2RS Application
On the application page:
Step 5: Add Your Website or Landing Page URL’s
When you run google ads for finance websites, write the URL to your landing page/website where you want to place ads. If you are using multiple domains or landing pages, include all those domains Google crawls to these URLs to validate policy adherence.
Step 6: Submit the G2RS Application
Step 7: Finish Google Ads Advertiser Verification
After receiving G2RS code:
This is the process of authenticating with Google that you are a business.
Step 8: Access Financial Services Application in Your Google Ads
Follow this path inside Google Ads:
Google Ads → Billing → Click the option as highlighted in the image below.
(“Does your product or service need an app?
This is available when Google notices activity that has to do with financial services.
Step 9: Choose Financial Services Category
After clicking the option:
This option will open the Financial Services Verification flow.
Step 10: Open Google Ads Financial Services Verification Form
An empty form will then appear on this page. You need to fill out this form. (Here is the link of Google Ads Financial Services Verification Form)
Step 11: Choose Your Google Ads Account
Inside the form:
Step 12: Enter Your G2RS Verification Code
You will receive a code in your email. Enter this code.
Step 13: Submit the Financial Services Verification Form
Click the Submit button
Google will review your application
After you submit it, you’ll receive a status update in your Google Ads account telling you whether or not you’re eligible to run google ads for financial services.
1. Missing Financial Services Verification
Google disapproves finance ads if the advertiser did not finish Financial Services Verification.
Common mistakes include:
2. Incorrect Selection of Advertiser Type
Advertisers must choose the proper role in Google for this.
Disapprovals occur when:
3. Business Name Mismatch
Google checks consistency across:
Disapproval happens if:
4. Invalid or Unverifiable License Details
Financial ads get rejected when:
There is no way to publicly verify registration information
It’s Google’s belief that licenses should be active and trackable through official channels.
5. Policy Violations of Landing Page
Disapproval reasons include:
Missing details of business identities like contact information, no clear service explanation, and no regulatory disclosure.
6. Misleading Claims or Unrealistic Promises
Google rejects ads that guarantee profits, showcase that the investments are risk-free, offer instant approval without conditions, and exaggerate returns.
7. Mismatch Between Ad Copy and Landing Page
Google ads financial services disapproved if the Ad text is promoting loans, whereas the landing page shows investments. Also, it rejects the ad if it contains crypto or trading, but these terms are missing on the website.
8. Unapproved Financial Products
Some financial products require extra approval or remain restricted. Disapproval may occur for:
Even verified advertisers must follow product-specific restrictions.
9. Incomplete URL or Domain Coverage
Ads get blocked if:
10. Poor Transparency or Hidden Information
Google is heavily focused on financial ads transparency. Too much unexplained or deliberately obscured information is a recipe for disapproval. Fees need to be easy to see, terms should be in plain and simple language, and risk disclosures must have the right prominence. It is only fair to provide users with a transparent consideration of the financial obligation before ever interacting with an ad, unexplained hidden costs raise immediate red flags.
11. Geographic Targeting Issues
India targeted financial ads must be “Indian” verified. Disapproval occurs when an advertiser targets Indian users without the necessary Valid Authorization or applies verification for a country other than where the advertisement is to be published. Google expects location targeting to be a precise match of the approved areas, and any variance is grounds for denial.
Running loan, insurance, and investment ads in India requires extra care. Google applies strict rules to protect users from misleading or unauthorized financial promotions. Following the right practices helps you avoid ad disapprovals, account warnings, and long-term restrictions.
How to avoid google ads financial policy violation?
Here are essential tips to run financial ads safely and compliantly in India.
1. Complete Financial Services Verification First
Google bans all financial ads from India unless verified. Advertisers will also need to go through G2RS Financial Services Verification, Google Ads Advertiser ID Verification, and the Financial Services Verification Form for Google Ads. Your ads are still constrained until Google gives the thumbs up on all those steps, so verification should logically be prior to any campaign setup.
2. Ensure Proper Regulatory Authorization
All financial companies must comply with the laws of India. Loan advertisers must be authorized by RBI (or have an appropriate exemption in place), insurance advertisers should be registered/approved by IRDAI, and investment product advertisers are to comply with SEBI regulations, as applicable. Licenses must remain active and match the legal business name on ads and landing pages.
3. Use Clear and Honest Ad Copy
Financial ad copy must be objective and fair. Anything stamped with claims of guaranteed returns, 100% risk-free, instant approval, or over-exaggerated benefits aren’t favored upon. Clear terms that detail eligibility, circumstances, and likely results are more in keeping with policy from Google.
4. Keep Ads and Landing Pages Fully Aligned
Google checks to see if ad headlines relate to the content on landing pages and if promoted services correspond with licensed activities. Disapproval that occurs is often born of unexpected financial products or a lack of messaging consistency, so there’s still plenty to stay consistent with.
5. Build Transparent Landing Pages
Landing pages must prominently display the legal entity name, contact information, licensing disclosures, and a concise description of products.
6. Declare All Domains and URLs
Advertisements should submit each landing page domain, tracking URL, redirect, and sub-domain with verification. Ads leading to undisclosed destinations may be blocked or suspended without warning.
7. Target India Correctly
Financial ads require India-specific approval. Location targeting has to be only India, currency and language have to be according to the locals. Services are required to adhere to Indian rules exactly, since bad targeting results in google ads financial services policy violations very often.
8. Monitor Policy Alerts Regularly
Google updates advertising policies frequently. Weekly checking of the Policy Manager, fixing disapproved ads (not duplicating them), and reacting quickly to Google requests help reduce account risk and maintain approval status.
9. Avoid Aggressive Marketing Tactics
Very often, aggressive or emotionally charged messaging is in violation of our policy. Statements that try to convince them that it’s a limited-time guaranteed profit, fear-based financial messaging, or inauthentic overpromising actually encourage rejection. Google prefers calm, professional communication.
10. Be Careful With Affiliate or Lead-Gen Ads
Affiliate and comparison ads need an extra dose of caution. Advertisers must accurately represent themselves and their services, products, or offers; ads must not spoof, mimic or impersonate an individual, business, product, or service in a deceptive or harmful manner. Account-level penalties are frequently the result of misrepresentation.
11. Keep Verification Information Updated
Google is presuming verification details are kept up-to-date. Changes in business, renewal or expiration of licenses, and launching any new financial product will need to be updated.
12. Focus on Long-Term Compliance
Successful google ads for financial apps rely on transparency, accuracy, and user trust. Short-term tactics may show quick results, but long-term compliance protects accounts, approvals, and brand credibility.
The google financial services policy from Google Ads simply means you must be transparent, trustworthy, and legally compliant when advertising money-related products (loans, investments, crypto, etc.), requiring clear upfront disclosures (fees, APR, address, repayment terms), mandatory local licensing/G2RS verification in many places, and avoiding deceptive practices or unrealistic claims, all to protect users making big financial decisions.
Be Transparent (Disclosures):
Be Licensed & Verified:
Be Honest (No Deception):
In a Nutshell:
If you’re advertising loans, crypto, investments, or financial advice, Google wants to ensure users know exactly who you are, exactly what it costs, and that you’re legally allowed to offer it, protecting them from scams and bad decisions.
Succeeding with Google Ads is more than just running campaigns. Policy adherence, proper verification, clean account structure, and ongoing optimization of all factors. The team at Nodespace Innventive Lab has been trained to develop Google Ads strategies with regard to compliance, scalability, and driving performance that safeguard your account while getting improved results. You can contact us for more information and let your financial ad run without any failure.
Yes, you can run financial ads on Google, but only after completing Advertiser Identity Verification and Financial Services Verification. Google requires proof of authorization, transparent landing pages, and strict compliance with financial advertising policies.
For google ads for loans India complete G2RS verification, Google Ads financial services verification, and advertiser verification. Ensure RBI authorization, use accurate ad copy, avoid misleading claims, and link ads to compliant, transparent landing pages.
Insurance ads on Google require IRDAI authorization, advertiser identity verification, and financial services verification. Ads must clearly describe insurance products, avoid exaggerated claims, and direct users to landing pages with proper disclosures and contact information.
Google Ads finance rules require verified advertisers, regulatory authorization, honest ad copy, transparent landing pages, and no misleading claims. Financial ads must follow strict policies to protect users from fraud, misinformation, and unauthorized services.
In India, Google Ads financial compliance requires G2RS verification, advertiser identity verification, valid RBI, SEBI, or IRDAI authorization, accurate business details, declared domains, and policy-compliant ads before running financial services campaigns.
